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LinkNYC · Tax Season 2026
Tax-Scam Awareness on NYC Streets
A four-week LinkNYC kiosk run, timed to tax season, warning New Yorkers about tax-refund scams and pointing them to ScamArchive.
800K+
Impressions
4 Weeks
Run Length
Manhattan
Reach
Tax Refund
Scam Focus
About the campaign
Tax season is peak season for fraud. The IRS doesn't email or text refund offers, but scammers do — and "fast refund" lures pressure people into handing over bank details, card numbers, and one-time codes.
We ran the campaign while those lures were freshest in people's inboxes and texts, putting a plain-language warning in front of commuters, residents, and visitors at street level — no app, no sign-up, no jargon.
What people see
- —A familiar refund-scam line, reframed as a warning instead of bait.
- —A clear reminder that the IRS doesn't operate that way.
- —A direct link to scamarchive.org/report so anyone can document and look up scams.
Read the announcement
The companion news post covers the campaign's reach and what's next.
View News Post